How important is it to have "good numbers" on social media? 5000 facebook friends? 5,000 twitter followers? If you have these kind of numbers many social media experts would say you are a success.
Seth Godin says not. He says what really matters is how many people you have real relationships with. By real relationships, he means how many people would go out of their way to help you. Could you email three days in advance and say, "I'll be in town" and they'd offer you a place to sleep. I think Godin has it right, again. Maybe the best number is "how many real conversations did you have?" or "how many real relationships do you have?"