Seth Godin on why large numbers may not matter. Impact may matter more.
Which do you want? Five thousand anonymous facebook friends or five meaningful friendships?
Five people who would put you up for the night if they knew three days in advance you were going to be in town?
Or five thousand people who would click "like" as you checked into the Marriott, and had dinner alone?
Five influential bloggers who would read your book and spread your ideas?
Or five thousand people who would click "like" but never read the book?
If your goal is to have meaningful relationships with five people, you do certain things.
If your goal is to have meaningless relationships with five thousand people, you do other things.
You can't have both.