Just finished writing a publicity plan for the "Producing" book.
The publisher talked to the distributor, and the distributor was very enthusiastic about the book. They asked if we (the authors) intended to help promote the book.
The answer to that is simple. Yes.
Promotion is the second half of the job of book writing.
My co-author then challenged me to come up with a publicity plan. Surprisingly, I was able to do so. I just used the publicity section in the "Producing" book as a guide!
It's very odd to see the book taking on a life of its own.