My Michelle Welsch blog post has drawn more traffic, more quickly, than anything I've ever posted.
Why? Did I just get the words right? Is Michelle Welsch famous? I have no idea.
The original post:
Michelle Welsch is looking for a few interesting people.
What would you pay to spend an evening with interesting people who share your enthusiasms?
Welsch is a charming, likeable woman who apparently knows just about
everybody. (One of her gigs is organizing events for Seth Godin.)
is looking for a few people for a small gathering in downtown Manhattan
on Monday, July 23 from 7:00 PM to 9:30 PM. The agenda is
conversation, connection, and inspiration.
If you are an entrepreneur, student, writer, film maker or artist of any kind, apply here. You won't regret it.
A few writerly observations on why this short blog post works:
- Good title. It's provocative and interesting.
- Good opening sentence. It asks a question and makes a promise.
- Good intro to Michelle. It tells the truth and cites her authority for hosting this gig.
- Good specifics. What, when, and where are clearly stated.
- Good ending. Summary, where to find out more, and a clear promise of benefit.
- The title is 9 words long (An RSS feed will show about 7 words, so title is 2 more than ideal.)
- It is short. The body of the post is 89 words long (I don't like to go over 130 words for an 'average' post)
- The title follows Subject Verb Object construction with an active verb, "looking"
- The title begins with the name of a person.