Sunday, July 15, 2012

Anatomy of the Michelle Welsch blog post

My Michelle Welsch blog post has drawn more traffic, more quickly, than anything I've ever posted.

Why? Did I just get the words right? Is Michelle Welsch famous? I have no idea.

The original post:

Michelle Welsch is looking for a few interesting people.

What would you pay to spend an evening with interesting people who share your enthusiasms?

Michelle Welsch is a charming, likeable woman who apparently knows just about everybody. (One of her gigs is organizing events for Seth Godin.)

She is looking for a few people for a small gathering in downtown Manhattan on  Monday, July 23 from 7:00 PM to 9:30 PM. The agenda is conversation, connection, and inspiration.

If you are an entrepreneur, student, writer, film maker or artist of any kind, apply here. You won't regret it.

A few writerly observations on why this short blog post works:
- Good title. It's provocative and interesting.
- Good opening sentence. It asks a question and makes a promise.
- Good intro to Michelle. It tells the truth and cites her authority for hosting this gig.
- Good specifics. What, when, and where are clearly stated.
- Good ending. Summary, where to find out more, and a clear promise of benefit.
- The title is 9 words long (An RSS feed will show about 7 words, so title is 2 more than ideal.)
- It is short. The body of the post is 89 words long (I don't like to go over 130 words for an 'average' post)
- The title follows Subject Verb Object construction with an active verb, "looking"
- The title begins with the name of a person.

No comments: