Tuesday, May 15, 2012

What is an author's platform?

The phrase Author's Platform seems to mean different things to different people.

An agent: How many individual page views does your website get per month?
A publisher: How many book sales can you guarantee?
An old-school marketer: How big is your mailing list?
A writer: How many people can you find to buy your book?
Another writer: Something sleazy people build by groveling and kissing ass.
A social media marketing expert: What is your Klout score? How many facebook friends and/or fans do you have? What is  your website ranking?

A more useful description might be, "How many people are eagerly waiting to read what you write?"

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