Sunday, May 6, 2012

new paradigm for publishing

Building an audience
The old paradigm said, "Find a publisher, publish a book, and hope for sales." The old paradigm favored long development (writing) times, extensive research, and depending on the publisher for marketing.

All that is gone.

The new paradigm, enabled by web 2.0, is based on immediate feedback.

It goes something like this: "Write. Publish. See how people react. Write better. Repeat." Continue until you have an audience.

The traditional publisher only comes into the picture after the writer has an audience. The traditional publisher's job is to get the book into the global book distribution system. I don't believe the publisher builds the audience any more -- unless your name is Stephen King.

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