Tomorrow I send off a dozen Digital Video Secrets galleys to people in the industry. Filmmakers, teachers, DP's, writers...
I'm asking them to give me a blurb ("Great book, loved it, everyone should have one...") only if they love the book and would recommend it to a friend.
Hopefully, several will love the book... I never know how people will react to a book. By the time it reaches the final manuscript stage, I have lost much of my objectivity. I'm too close to the project to see it clearly.
As I re-read the manuscript, 4 weeks after sending it to the publisher, I find several passages that I want to change.