Writing for Strangers
"is different than writing for friends.
"A blog post for strangers needs a title like, “11 proven ways to
improve productivity,” while a blog that is aimed at subscribers and
long-time readers could be titled, “Try this!”
"Same goes for novels and other sorts of books.
"The novelist with regular readers doesn’t have to reintroduce each
character anew each time. The business book writer can ignore his editor
who clamors for complete clarity on every page, and actually engage the
audience as patient, thinking humans instead.
"Going forward, it’s difficult to imagine much scale in the stranger end of the business.
"Which means you better hurry up and make a lot of friends."
Seth Godin, June 3, 2012