Over the past two years I have been promoting my digital filmmaking books by speaking, writing, and showing up at events like trade shows. Yesterday someone pointed out that along the way my name has become my "brand."
Everything you do in the Internet age builds your "brand". When you write an Amazon review, post on FaceBook or write a blog entry, you are building your "brand."
So, what kind of brand are you? Knowledgeable, trustworthy and honest? Or something else? Whether you like it or not, your name is your brand.