Wednesday, November 18, 2009

Go where your audience is...

A key idea in "digital media distribution" for artists is "Go where your audience is."

This idea applies to artists of all kinds... writers, architects, filmmakers, sculptors, painters... in short, anyone creating intellectual works.

There are seven steps involved in "going where your audience is."

1. Know your who your core audience is...
2. Go where they are...
3. Have conversations with them...
4. Gain their trust...
5. Gain permission to share your work...
6. Share your work...
7. Slowly build a core audience of fans by continuing the conversations, and helping them achieve their goals.

When you have a core audience of fans, you can survive as an artist. True fans will support and promote you as long as you don't violate their trust.

2 comments:

CarlKingCreative said...

I totally agree, Tony.

Tony said...

Hi Carl,

The more i study digital distribution and promotion (of any thing creative that can be downloaded--books, films, art, whatever) the more i'm convinced that knowing your core audience is the key. what makes things totally different from what Peter Broderick calls the "old world of distribution" is that now the artist can have a conversation and relationship with people in his or her core audience. No middlemen needed.