Rick Steves interviewed on Bloomberg: 20 minutes. In this interview Steves explains how he wrote his first book and went on to turn the book into a $140,000,000.00 empire of books, tours, radio and television shows. He ends by explaining his current expansion into iTunes audio. The key to his success is his passion and honesty. The interview is also a brilliant example of publicizing his latest book: Travel as a political act.
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