Saturday, October 6, 2012

The simple power of one a day for yoga teachers (marketing)

Marketing guru Seth Godin recently wrote a brilliant post about the power of doing one marketing thing a day. I've copied Godin's post below, and have added a few additional things a yoga teacher could do.
There are at least 200 working days a year. If you commit to doing a simple marketing item just once each day, at the end of the year you've built a mountain. Here are some things you might try (don't do them all, just one of these once a day would change things for you):
  • Send a handwritten and personal thank you note to a customer
  • Write a blog post about how someone is using your product or service
  • Research and post a short article about how something in your industry works
  • Introduce one colleague to another in a significant way that benefits both of them
  • Read the first three chapters of a business or other how-to book
  • Record a video that teaches your customers how to do something
  • Teach at least one of your employees a new skill
  • Go for a ten minute walk and come back with at least five written ideas on how to improve what you offer the world
  • Change something on your website and record how it changes interactions
  • Help a non-profit in a significant way (make a fundraising call, do outreach)
  • Write or substantially edit a Wikipedia article
  • Find out something you didn't know about one of your employees or customers or co-workers
A few more ideas for yoga teachers: 
  • Write a strong 100 word bio
  • Hire a professional photographer to take seven good photographs of you, including yoga poses. One should be a full face head-shot.
  • Write a 30-50 word FAQ for beginners with a title like "How to begin," "What to expect," and "How often should I practice?" "What if I am over 50?" Post it on your blog.
  • Interview a student whose life has been changed by yoga. Post the interview and a picture on your blog.
  • Pitch an idea for a blog post to the Huffington Post about something useful related to yoga.
  • Make a three minute video about yoga and post it on YouTube.
  • Make a list of the top 50 yoga blogs.(Google for existing lists and use them to start your own.)
  • Read and comment on a top yoga blog
  • Offer to guest-post on a yoga blog
  • Write an article for the local newspaper about how to start practicing yoga
  • Refer someone to a colleague's yoga class
  • Introduce yourself to a local doctor or physical therapist
  • Teach a free yoga class in a local school
  • Have your car repainted with a colorful, tasteful graphic of your yoga studio's name, website and phone number

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