Articles on social and viral video, from the MediaBistro social media marketing boot camp.
I really urge you to watch all the videos at these links--even if you are not interested in making a viral video. Many of them are simply wonderful.
If you ARE interested in making a viral video, they are "essential reading."
- Top 5 YouTube Marketing Mistakes Committed by Small Businesses, by Amy-Mae Elliott of Mashable
- Viral Video Law #10: Spread the Love, by Megan O'Neill of SocialTimes.com
- 7 Predictions for Viral Video in 2011, by Megan O'Neill of SocialTimes.com
- Can Video Kick Social Interaction Up a Notch? by Neil Glassman of SocialTimes.com
- 3 Things Any Video Needs to Go Viral, by Dan Greenberg of Mashable
- 5 Ways to Make Video a Social Experience, by Peter Wylie of Social Media Examiner
- 4 Social Video Lessons Brands Can Learn from Hollywood, by Chris Schreiber of Mashable
- 5 Ways Traditional Media Companies are Using Online Video, by Woody Lewis of Mashable
- ReelSEO, the Online Video Marketing Guide.