Tuesday, August 2, 2011

Recipe for viral video

From Kevin Allocca presentation:

Recipe for viral videos (if there is such a thing as a recipe). All the really viral videos have these qualities.

1. Entertaining
2. Engaging
3. Effectively leveraged
(leveraged means you need to work--apply elbow grease--to get it out to people. this would include keywords, platform, optimization, etc.)
4. Non-oppressive

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