Seth Godin (again) because he just keeps getting better. Today, he posts the links to the people who helped his write his new book, Linchpin.
Posting these links is a great idea in a number of ways.
- He recognizes the people who helped him.
- He helps readers of Linchpin (like me) track down sources of "further reading".
- It helps promote the book by spreading the meme.
I will do the same for my future books.
I feel like a biblical prophet in an MGM epic, only I'd be saying things to the crowd like "Go! Go forth, and do like Seth!" All I need is a robe and a staff. (Already got the beard.)