After Timothy Ferris's book made the Amazon Best Seller list, Ferris gave an interview to GalleyCat in which he briefly described the publicity plan for his book.
Blogger Robert Scoble said of Ferris's plan, "It sounds like get drunk with bloggers." Ferris replied, "sounds about right..."
In reality the Ferris interview is very good. He lists four easy steps you can take to publicize your book, and he also tells how to connect with bloggers. (You don't *have* to get drunk with them, but...)
H/T to Jason Boog of GalleyCat