How Writers Build the Brand

.... “For artists, the great problem to solve is how to get oneself noticed,” Balzac observed in “Lost Illusions,” his classic novel about literary life in early 19th-century Paris.

"As another master, Stendhal, remarked in his autobiography “Memoirs of an Egotist,” “Great success is not possible without a certain degree of shamelessness, and even of out-and-out charlatanism.”

Those words should be on the Authors Guild coat of arms..."

From How Writers Build the Brand, by Tony Perrottet in the New York Times.