Memorable quotes make great ledes.
When researching a piece of writing, there's always one quote that sticks in your mind. It often summarizes the story, or provides a provocative insight.
"Helping people is hard. You do your best. Then you let go."
(A Tibetan monk speaking on compassion and the responsibility to relieve suffering.)
Use the memorable quote as the lede to your article, chapter, or blog post.