Wednesday, July 14, 2010

Tips for responding to the media

What do you say when a reporter wants to interview you?

Here's a link to a very good tip sheet, "Tips for responding to the media" from Resource Media:

From the tip sheet:

When a reporter calls … first ask questions.

When’s your deadline?
This question is imperative. Let them know you will get back in touch before that time.

What’s the story about?
Don’t be afraid to ask for more information. It’s possible the reporter will ask YOU to identify the news. This is your chance to set the tone for the interview and, possibly, the article.

What do you need?
Get specifics.

Who else have you called?
You may not get an answer, but this is a fair question. It can help reveal the “angle” of the story.

Next … do the following:

Hang up to get prepared:
This is key.

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