Stephen Elliott sends advance copies of his book to readers. He writes:
"A few months ago, sitting on a bunch of advance copies of my new book, The Adderall Diaries, copies that were supposed to go to well placed media outlets, I decided to start The Adderall Diaries Lending Library. My plan was to allow anyone who wanted to read an advance copy of the book the opportunity to do so, provided they forwarded the book within a week to the next reader...."
Next he plans to follow up with a book tour in which he speaks in people's homes.
A brilliant plan.