Seth Godin watches the price of media fall

"A New York City publisher probably needs $2000 a page to acquire, edit, typeset, print and distribute a book (making up a number from thin air). A self-published ebook author needs $1 a page.
That’s not a cost-efficiency. That’s a totally different industry.

Free media -- grafitti in Lima Peru

But the if the viewer/reader doesn’t treat the two products as fundamentally different, if reading or watching one is a replacement for the other, then a crisis is right around the corner." Seth Godin