Find the theme, first

Writing coach Jack Hart suggests finding the theme of any piece of writing before writing the first draft.

Hart's book Storycraft explains the theme and it's importance. (The) "theme statement suggests your structure. It guides your reporting. It helps you find a title. If you have to cut, it tells you what can go and what must stay. In one way or another, it affects every phase of the writing" Storycraft, by Jack Hart.

Hart follows his own advice. He begins each essay, article, or book with a short theme sentence at the top of his Word file. He refers back to the theme as he writes. The theme tells helps him choose what to include, what to cut, and how to structure his writing.

The theme for this blog post is:
Theme creates content.