Do you need film making skills to get a job?

Today Seth Godin explained "How to Get a Job With a Small Company."

His blog post is brilliant and workable (as usual). One of his recommendations is to 'learn how to produce extraordinary video and multimedia.'

For the past couple years I've been writing books and articles that teach people how to produce extraordinary video. My publisher, MWP is a good place to find books that teach all the skills you need. I am probably prejudiced, but think my own book Digital Video Secrets is a good way to get started. It may be the only book you need.

I've excerpted Godin's post, below, with notes in (parentheses) showing how each step applies to film making...

"1. Learn to sell. Everyone has sold something, some time, even if it’s just selling your mom on the need for a nap when you were three years old. A lot of people have decided that they don’t want to sell, can’t sell, won’t sell, but those same people need to understand that they’re probably not going to get a job doing anything but selling.
(To learn how to sell, look for books on pitching, marketing, acting and auditioning.)

"Small businesses always need people who can sell, because selling
pays for itself. It’s not an expense, it’s a profit center.

"2. Learn to write. Writing is a form of selling, one step removed.
There’s more writing in business today than ever before, and if you can become a persuasive copywriter, you’re practically a salesperson, and even better, your work scales.
(To learn how to write, look for books on script writing, story building and mythology for writers.)

"3. Learn to produce extraordinary video and multimedia. This is just like writing, but for people who don’t like to read. Even better, be sure to mix this skill with significant tech skills. Yes, you can learn to code. The fact that you don't feel like it is one reason it's a scarce skill."
(To learn how to produce video and multimedia look for books on documentary film making, editing, auditioning, casting, budgeting, cinematography, guerrilla distribution, directing and acting. For technical books on things like coding, you can't do better than the books, videos and conferences from O'Reilly Media.)