Hootsuite
Seesmic
Tweetdeck
One way to use these tools is to make Twitter lists. Make a column of people who are important to you and pay attention to them! You might also track your mentions, and respond to anyone who tweets at you. You can use Twitter lists for all sorts of other stuff... news sources, industry thought leaders, gossip... See this post for more info: http://www.flyteblog.com/
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