OReilly Tools For Change in Publishing

The O'Reilly Tools for Change in Publishing conference has some of the best minds in the industry talking about the monumental changes in publishing and information distribution.

I wonder how one gets an invitation to a Tools for Change conference?

I really need to write a book for O'Reilly.

Seth Godin's new media (book) marketing rules

Rules? We have rules!

1. Books are souvenirs.
2. Permission is your only asset.
3. Conversations are marketing.
4. Words for readers, not readers for words.
5. Blogs work.
6. It's not about selling books.
7. As an author, you are an idea merchant. (Not really rule 7, but I like it.)

Godin's presentation "10 Bestsellers: Using New Media, New Marketing, and New Thinking to Create 10 Bestselling Books" is the single best thing I've seen or read on new media marketing.

Seth Godin on book marketing

Seth Godin, author of 10 bestsellers, on how to market a book using new media in this presentation at the OReilly Tools of Change for Publishing conference.

The title of the presentation is: "10 Bestsellers: Using New Media, New Marketing, and New Thinking to Create 10 Bestselling Books"

Apple tablet

Apple Tablet with a 10.5 inch screen looks like a winner. I want one, unless it uses the same obscenely expensive wireless scheme as the iPhone. If it does, then I'll pass.

Michael Moore interviewed at the Commonwealth Club. 30 min. video, followed by 30 min Q/A.

Recommended for doc filmmakers, and anyone concerned about the financial crisis and the Great Recession.

Arts Journal -- publishing

Arts Journal publishing page. Very good.

Building your own audience 3

The Adderall Diaries. The author sent out copies of his book to readers as a "lending library."