Kickstarter.com -- micropatronage for the arts

Kickstarter.com is a micropatronage site, where people can give a few dollars to aspiring artists and filmmakers.

This is one of the most exciting funding ideas for filmmakers and artists that I've seen. In the immortal words of Mel Brooks, "It. Could. Work."

New York Times article.
Kickstarter.com

1000 true fans

Kevin Kelly contends that an artist--any creative artist--needs only 1000 true fans to make a living and thus to be able to spend his or her life making art.

An interesting idea, because it means that the artist need not strive for a "hit" to faceless millions.

And it's an achievable goal. One fan a day for three years...

6 publicity tools every new author needs

I recently asked book publicist Lorna Garano "What are the basic publicity tools every new  nonfiction book author needs?"  She quickly listed six things:

1. A press kit. 

And it should be good. Good writing, good photography, good graphic design and good printing. Have hard copies for mailing and handing out, and a soft-copy PDF on your website for downloads. 

The press kit should include, at a minimum: 

    a. Your "story" and bullet points about you
    b. Your bio and a head-shot (photograph) taken by a professional or talented amateur
    c. A list of suggested interview questions. Write the list in the form of a Q and A, and include full answers. Some interviewers will read the questions verbatim during interviews.
    d. Raves about you and about your book

2. A web site for your book or a dedicated page for the book on your existing web site

 
3. At least 3 targeted press releases to niche media

4. A blog 

5. An e-marketing piece (either a regular e-newsletter or some other regular email)

6. Video (on your web site) 

Note: This list is for nonfiction books, and not for fiction. Fiction books have different publicity and promotion needs.

Rick Steves tells how he built his empire

Rick Steves interviewed on Bloomberg: 20 minutes. In this interview Steves explains how he wrote his first book and went on to turn the book into a $140,000,000.00 empire of books, tours, radio and television shows. He ends by explaining his current expansion into iTunes audio. The key to his success is his passion and honesty. The interview is also a brilliant example of publicizing his latest book: Travel as a political act.

Booktour.com

"As the world's largest, 100% free directory of author events, BookTour.com makes finding when a favorite author is coming to your town as easy as checking the weather.

"In just a few minutes any author can create a page showcasing their biography, books, and upcoming engagements."

The BookTour Blog.

Independent Filmmakers distribute their own films

"When “The Age of Stupid,” aclimate change movie, “opens” across the United States in September, it will play on some 400 screens in a one-night event, with a video performance by Thom Yorke of Radiohead, all paid for by the filmmakers themselves and their backers. In Britain, meanwhile, the film has been showing via an Internet service that lets anyone pay to license a copy, set up a screening and keep the profit..." More... in the New York Times, August 13 2009.

HD Video Camera for documentaries

The new HM100 HD camcorder from JVC is a winner. 

In the past I've shied away from JVC products because of lingering quality control problems. With the HM100, JVC has overcome these problems. The camera is well-built, balanced in the hand, and easy to use. The image is great, the controls are well placed, and the included microphone captures good quality sound. 

The camera records native FinalCut Pro files on inexpensive SD cards. After shooting, just plug the SD card into a laptop running FinalCut Pro 6.04 or above and start editing. 

If you are not using FinalCut Pro, the HM100 also records in standard MPEG4 format.

While I was in New Orleans, I used the HM100 to shoot some sample footage: low-light, bright daylight, soft daylight and interview.  As soon as I get back to my FinalCut Pro editing system,  I'll post a few samples.