"Do you like music that makes you happy?" asks Jesse Kornbluth at Head Butler.
Thursday, May 26, 2011
Monday, May 23, 2011
Fantastic Journalism, 2010
100 superb works of journalism from 2010. Compiled by , associate editor at The Atlantic, and founding editor of The Best of Journalism, a newsletter devoted to exceptional nonfiction. Follow him on Twitter: @conor64
Wednesday, May 18, 2011
SEO keywords after Google Instant
This report at Covario, SEO is not dead yet seems to indicate that keywords are still important. Only, now, they have to be more sophisticated.
Two recent developments made keyword optimization more difficult.
First, Google changed their search algorithm to depend less on keywords and more on a site's incoming links and content.
Second, two new search tools, Google Instant and Google Wonder Wheel give people the option of choosing detailed results for their searches.
Recent studies show that this is exactly what people are doing. Instead of searching for Movies, someone might search for: Movies, horror, werewolf, in London.
If your website is about werewolf movies, a keyword like "movies" or "Werewolf" is not enough. Now you need specific keywords like "American Werewolf in London."
For best SEO the keywords should also appear in the content of the website.
Two recent developments made keyword optimization more difficult.
First, Google changed their search algorithm to depend less on keywords and more on a site's incoming links and content.
Second, two new search tools, Google Instant and Google Wonder Wheel give people the option of choosing detailed results for their searches.
Recent studies show that this is exactly what people are doing. Instead of searching for Movies, someone might search for: Movies, horror, werewolf, in London.
If your website is about werewolf movies, a keyword like "movies" or "Werewolf" is not enough. Now you need specific keywords like "American Werewolf in London."
For best SEO the keywords should also appear in the content of the website.
Monday, May 16, 2011
Social media through the centuries
Social media today...
There Are Some People Who Don't Wait. An establishment journalist tells how young writers are breaking in to major publications by writing for social media, blogs, and "free" ezines.
And "Social media" through the centuries...
How Writers Build The Brand, by Tony Perrottet. How writers have used their current 'social media' to promote themselves since the time of Herodotus.
There Are Some People Who Don't Wait. An establishment journalist tells how young writers are breaking in to major publications by writing for social media, blogs, and "free" ezines.
And "Social media" through the centuries...
How Writers Build The Brand, by Tony Perrottet. How writers have used their current 'social media' to promote themselves since the time of Herodotus.
Saturday, May 14, 2011
Social media policy wiki
Altimiter Group has a social media policy wiki with examples from many companies.
Useful Facebook resources
From the Mari Smith keynote during the MediaBistro boot camp:
21 Creative ways to increase your Facebook fan base.
Top 75 apps for enhancing your Facebook page.
Strutta for running contests online.
Wildfire tools for social media.
Hyperarts for really cool Facebook page design. (They did the Enchantment page.)
What you need to know about Facebook Promotions
21 Creative ways to increase your Facebook fan base.
Top 75 apps for enhancing your Facebook page.
Strutta for running contests online.
Wildfire tools for social media.
Hyperarts for really cool Facebook page design. (They did the Enchantment page.)
What you need to know about Facebook Promotions
Cool Facebook page for Enchantment
The Facebook page for Guy Kayasaki's book, Enchantment.
Note: clicking "Like" reveals two free ebooks.
The page was designed by the folks at Hyperarts.com
Note: clicking "Like" reveals two free ebooks.
The page was designed by the folks at Hyperarts.com
Friday, May 13, 2011
How Writers Build the Brand
.... “For artists, the great problem to solve is how to get oneself noticed,” Balzac observed in “Lost Illusions,” his classic novel about literary life in early 19th-century Paris.
"As another master, Stendhal, remarked in his autobiography “Memoirs of an Egotist,” “Great success is not possible without a certain degree of shamelessness, and even of out-and-out charlatanism.”
Those words should be on the Authors Guild coat of arms..."
From How Writers Build the Brand, by Tony Perrottet in the New York Times.
"As another master, Stendhal, remarked in his autobiography “Memoirs of an Egotist,” “Great success is not possible without a certain degree of shamelessness, and even of out-and-out charlatanism.”
Those words should be on the Authors Guild coat of arms..."
From How Writers Build the Brand, by Tony Perrottet in the New York Times.
Thursday, May 12, 2011
Kindle formatting guide
Amazon Kindle formatting guide. If you decide to do your own conversion, this guide will show you how to create and test a Kindle eBook.
5 free formatting guides for your eBook
GalleyCat article with links to free formatting guides for your ebook. Covers the major eBook formats including Kindle.
Tuesday, May 3, 2011
Scott Galloway speaks on digital competence, how Facebook may become the Internet, and how old people (some of us anyway) do not "get" social media.
Three Cups of Tea -- selected links
A collection of links to articles and blog posts about the Three Cups of Tea scandal.
The list is in chronological order, with newest links on top. At the bottom of the list is a link to Jon Krakauer's 72 page article that started everything, Three Cups of Deceit: How Greg Mortenson, Humanitarian Hero, Lost His Way.
17. Three Cups of BS Foreign Policy magazine (Newest link)
16. It's not about the Tea Stanford Social Innovation Review
15. More and More Mortenson (and less and less New York Times) Alternet
14. Now Outside Questions Mortenson's Record India Times
13. The High Priestess of Posterity 87 year old Elizabeth Hawley records all Nepalese climbs.
12. Can't Get There From Here Outside Blog
11. That's Right, Blame the Co-Author eReads
10. Stones Into Dollars: Why Mortenson's Math Does Not Add Up iTrevino
9. Another Three Cups of Tea Story: With A Different Ending bNet
8. Jon Krakauer's Hunt For Truth The Daily Beast
7. Three Cups of Humble Pie Marianne Elliott
6. Collecting Three Cups of Tea Posts Good Intentions are Not Enough (collection of 150+ posts)
5. Three Cups of Tea: Doing Good is Hard Work Forbes
4. Three Cups of Platitudes FT.com
3. Greg Mortenson's Dizzying Fall From Grace The Guardian
2. Greg Mortenson Speaks Outside Blog
1. Three Cups of Deceit: How Greg Mortenson, Humanitarian Hero Lost His Way by Jon Krakauer.
The list is in chronological order, with newest links on top. At the bottom of the list is a link to Jon Krakauer's 72 page article that started everything, Three Cups of Deceit: How Greg Mortenson, Humanitarian Hero, Lost His Way.
17. Three Cups of BS Foreign Policy magazine (Newest link)
16. It's not about the Tea Stanford Social Innovation Review
15. More and More Mortenson (and less and less New York Times) Alternet
14. Now Outside Questions Mortenson's Record India Times
13. The High Priestess of Posterity 87 year old Elizabeth Hawley records all Nepalese climbs.
12. Can't Get There From Here Outside Blog
11. That's Right, Blame the Co-Author eReads
10. Stones Into Dollars: Why Mortenson's Math Does Not Add Up iTrevino
9. Another Three Cups of Tea Story: With A Different Ending bNet
8. Jon Krakauer's Hunt For Truth The Daily Beast
7. Three Cups of Humble Pie Marianne Elliott
6. Collecting Three Cups of Tea Posts Good Intentions are Not Enough (collection of 150+ posts)
5. Three Cups of Tea: Doing Good is Hard Work Forbes
4. Three Cups of Platitudes FT.com
3. Greg Mortenson's Dizzying Fall From Grace The Guardian
2. Greg Mortenson Speaks Outside Blog
1. Three Cups of Deceit: How Greg Mortenson, Humanitarian Hero Lost His Way by Jon Krakauer.
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